Published on 17/6/2026
Related discipline: Content marketing
Effort required: Primarily time to update existing content. Some financial investment is required to create new, optimized content.
Optimizing your content for AI tools like ChatGPT, Google's AI Overviews, and Perplexity helps you reach a wider audience. Because these tools are increasingly becoming ways people discover information.
Semrush data suggests AI tools (including Google’s AI Overviews and AI Mode) will send more traffic to websites than traditional organic search by 2028.